Czadowo – Fotki

This is an interesting print advertisement campaign launched by Bayer to promote its Actron Pediatrics, the Analgesic for Children, in Argentina in 2006. The campaign despite dealing with children’s health issues has taken a very light approach to convey its message. The campaign while emphasizing headaches among children it amusingly attempts to show the reasons for headaches generally faced by adults. The advertisement concentrates on crashed car; a baby of questionable parentage, an affair and having a guest turn up at party wearing same outfit used by the host that usually cause headaches to them.

The presentation of the campaign unquestionably interesting and convincing that portrays logical scenarios for the product. The idea of the campaign too is quite refreshing which has helped producing a compelling campaign with perfect execution. The campaign was developed at Young & Rubicam, Buenos Aires.