Miller Genuine Draft Beer: Experience is golden
Miller Brewing Company, Milwaukee based the second largest American beermaker had launched this television advertisement campaign to promote its famous product Miller Genuine Draft. Miller Genuine Draft was introduced in 1986 as the original cold filtered packaged draft beer, which means that the beer is not heat pasteurized. The advertisement is displaying the jovial aspect of the product showing man dancing passionately on the floor. While the second advertisement has been titled ‘Number’ where counting has been shown as digits are being transformed into another digit in an interesting manner.
The basic theme of the campaign was to highlight the aspect of golden color in order to emphasize its flagship product. The product benefit has not been illustrated in the campaign effectively though. The punch line of the campaign says, ‘experience is golden’. The campaign was developed by Young & Rubicam, Chicago with the help of production companies, Psyop and PandaPanther.
