Czadowo – Fotki

Canon has recently launched television market offensive in Australia to promote its Ixus digital camera. The advertisement is focusing on emphasizing the advanced technology of the camera and complicated inside functions that provides enhanced picture quality. The advertisement is showing a woman taking photograph of three children in the setting of a fairground. The idea was to show the enhanced technology of the camera that produces clear photographs even in adverse climatic condition such as amid strong wind.

The advertisement has further shown that the camera detected the three faces with the help of its unique technology. The advertisement has also displayed how the extremely complicated technology process works to produce good quality photographs. The presentation of the campaign strictly revolves around the product benefit and it has effectively outlined it. The tag line of the advertisement is, ‘advanced simplicity’. The advertisement was created by Leo Burnett, Sydney.