Absolut Vodka: In an absolut world
This is a recent television advertisement campaign launched by Absolut Vodka in its peculiar way. The campaign aims at showing an absolute world however, it also depicts that despite being in absolute world there could be civil unrest and protests on streets. As a matter of fact, this advertisement tries to depict the lighter side of the world as even in case of civil unrest there are pillow fights taking place between the administration and people. The advertisement is showing a clash between police and people and during the attacks modern techniques have been used but the basic ammunition remained pillow.
On the other hand, the second advertisement in the series seems to be more expressive. The second ad shows a bulky man dives into a swimming pool and when he comes out at another end his body regains proper shape. The punch line of the advertisement is, ‘In an absolut world’. The campaign was created by TBWA/Chiat/Day New York.
