Czadowo – Fotki

 

 

This is a very insightful and smart print advertisement campaign launched by Berlitz Language School to encourage enrollments in 2006. The campaign is apparently laying emphasis on the importance of language in people’s life and why one should learn language. The advertisement is showing impossible to interpret warning signs that signals towards a danger but it fails to convey explicitly the nature of trouble and leaves onlookers perplexed. The campaign has taken a purely indicative approach to stress on the need to know language.

The presentation of the campaign is actually impressive that successfully conveys its message across in an effective way. The product benefit has been explained through emphasizing the difficulty one might face in the absence of knowledge of language. The campaign was created by DDB, Germany. Following the perception that expressions of the advertisements are self explanatory in nature, need of a copy seems to be not considered.