A.L.C. Computer Support: Mouse
Challenge: Make the target go to the website and checkout all the short courses that are offered about computer support at the A.L.C
Idea: Paste the stickers below the mouse in Santiago cyber cafes. These stickers won’t let the mouse’s work so the user’s instinct will make them check the back of the mouse to see what happened. Then they will find the message, “Study computers support” and the logo and the web address.
Advertising Agency: Lost Quiltros, Santiago, Chile
Creative Director: Marcelo Feliu
Art Director: Paulo Jerez
Copywriter: Alejandro “Lato” La Torre
Published: June 2007
