Your kids scared of vegetables? Use Progress instead
“Often advertising done for this category is crap and boring showing happy children and mothers. The idea for “Scary Vegetables” came directly from my four-year old daughter. When I asked her why she didn’t want to eat her veggies, she said they were scary and there you have it – straight from the err… her mouth. A big thanks also goes out to Wyeth Pharmaceuticals for believing in the idea. The campaign was shot by Tommy Morris here in Dubai. We had a scary potato, but we buried it literally and it’s now a healthy potato bush growing in my garden.”

