Czadowo - Fotki

A billboard that gives more than just a message

This is one of the first winners this year at the Cannes Lions Advertising Festival this year. Net#work BBDO Johannesburg created this marvelous billboard, titled “Power to the people”, for the South African Nedbank and won the Outdoor Grand Prix.
The world’s first solar powered billboard, from a bank commited to make a real difference, was designed to harness and convert the heat of the African sun into a much-needed necessity, electricity. It currently powers the kitchens of a township primary school, feeding 1100 kids and in time will completely generate the school’s required power needs. The idea is currently being rolled out across the country.
Apart from the obvious benefit to communities, traditional electricity use is the major cause of global warming, so imagine what a difference it could make if every marketer adopted this approach to outdoor?